I have such a difficult time with the modelling business nowadays. I’m all for quirky and unusual beauty, because let’s face it, often it’s peoples flaws that make them beautiful to us. But it just seems that the fashion industry is exploiting that fact to such a degree that models aren’t beautiful anymore, just peculiar… 

How else can you explain going from models like Kate moss, Naomi Campbell, Shalom Harlow, Kristen McMenamy, Christy Turlington etc. to the likes of Cara Delevinge, Edie Campbell and Lily McMenamy? 

Nothing against these models personally, they are undoubtably lovely people most of them, and seems to work really hard! I have nothing but respect for that. But I guess the real question is, should they ever have been models in the first place? 

Maybe it’s kind of like horror movies, they just keep getting more violent and disgusting for every year that passes, and for two very likely reasons… One: to stand out in the sea of new movies beeing released. Two: to still have something to shock us with, since violence and realistic effects in horror movies have become so commonplace that it doesn’t disturb us anymore. 

So maybe in order to launch a model nowadays, agencies exploit just about anything to make them stand out to us in the sea of bland new faces. Being 6’ tall and skinny really isn’t that unusual anymore, at least not in Sweden, just go in to town and take your pick. So what are they really left with? Odd facial features, famous family, or really any sort of drama they can create and exploit. Maybe like really young age, ring a bell for anyone?

The sad thing is that models like Josephine Skriver aren’t being booked because she is deemed “to beautiful” and then we have to endure another weird, ugly looking Marc Jacobs campaign…